Americans keep getting fatter. Can public policy help make them thinner?
We think it can, but government needs to create positive incentives for wellness, not punitive measures for poor lifestyles.
It’s a sensitive topic. On the one hand, no one disputes that our country’s obesity epidemic has a direct financial cost to society at large. Obesity-related health expenditures in the U.S. reached $75 billion in 2003, and taxpayers finance about half of all medical costs through Medicare and Medicaid. Weight gain, of course, is also driving the costly rise in type 2 diabetes.
But unlike other conditions, being fat is often viewed as the failure of individual will. According to this view, government should not intervene to help people who are responsible for their own condition.
We don’t agree that obesity, or being overweight, is strictly a matter of lifestyle. Experts on the topic emphasize that fatness is caused by a combination of genetic susceptibility and a toxic, obesity-promoting environment.
But that view still leaves open the broader question – what, exactly, should government do?
Lawrence O. Gostin, the Director of the Center for Law & the Public’s Health at Johns Hopkins and Georgetown Universities, addressed that question in a JAMA commentary (Jan. 3, 2007). He describes the pros and cons of eight different laws that could improve lifestyles and prevent obesity. Oddly, he doesn’t promote one over the other but allows readers to make their own judgments.
Most of the suggested laws are what I would call “punitive” – making someone or some entity do something they would rather not do. For example, drawing on the lessons from tobacco litigation, lawyers could use liability lawsuits against food companies to force them to make healthier products. Lawmakers could pass legislation to curb junk-food advertising directed at children; they could also tax unhealthy foods (a.k.a, the “the Twinkie tax”). High schools could remove vending machines. The most conspicuous – and Draconian – punitive measure of late was New York City’s decision to restrict trans-fats in restaurants (which Gostin notes could drive the market toward saturated fat).
My own view is that these anti-obesity measures, while well intended, are short-sighted and that government efforts – at the federal, state, and local level – are better spent on promoting wellness than on penalizing people or companies that contribute to fatness. I’ll use a personal example.
Our 5-year-old son is in kindergarten in the Boston suburbs. Exercise is important for him not because he’s overweight but because he has type 1 diabetes. His grade school, however, only has physical education class once a week, though it had been twice a week when his older sister enrolled three years ago. When I asked the principal why P.E. was only once a week – I believe it should be five days a week – he apologized profusely but said that budget cuts were responsible. We don’t live in the richest suburb in Massachusetts but certainly not the poorest, yet budget cuts are undermining our efforts to raise healthy children. How much does a P.E. class cost?
Now, our son also watches cartoons on TV in the morning, and I’m not thrilled with all the ads for sugar cereals; but I’m not outraged either. He’s exposed to unhealthy foods every time he goes into a restaurant, a supermarket, a movie theater, a bowling alley, or a friend’s house. It’s naïve to believe that censuring “bad-food” ads from TV will protect my child, and as he gets older, the temptations – for food and all else – will be even greater.
My point is that the government’s time and money would be far better spent doing something that I know will help not only my son but most every child in America: increase their daily exercise. That makes far more sense than a costly, protracted Constitutional battle in trying to restrict ads by food companies.
Similarly, high schools across the country have soft-drink and candy vending machines not because they believe these products are good for students but because they need the revenue to buy equipment for the science lab or uniforms for the sports teams. I’m all for public health officials trying to evict the vending machines, but I’d rather see government fund the schools with enough money so they don’t need the machines in the first place.
I fear that the “punitive approach” to anti-obesity legislation – taxes on junk food, censuring ads, prohibiting certain products – will be mired in legal battles, elicit cries of “Big Brother,” and probably fail in actually reducing obesity. These unhealthy foods are simply too ubiquitous – and too much in demand – to stem the tide.
A far better approach, I believe, is creating healthier communities – what Gostin calls the “Built Environment.” Local officials, he writes, “could limit the number of fast food restaurants, build recreational parks and bike paths, expand mass transportation, and provide incentives to stores that sell nutritious and affordable foods.” Other advocates of healthy communities cite the importance of paying for street safety – increased number of street lights and a greater presence of police – so residents feel safe to take walks, ride bikes, or play outside.
Healthy communities, in my mind, would also include more government money for after-school sports programs and, of course, P.E. classes.
Would these communities leave everyone trim and fit? Of course not. But by promoting wellness in a positive way, the government could help far more people than it’s now doing – and not fear the backlash from more heavy-handed measures. At some point, the dual epidemics of obesity and diabetes will break the health care system as we know it. Until then, let’s hope a government leader stands up and says, “Money spent on wellness is money well spent.”
-- James S. Hirsch
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Posted by: lxjevf flhyxumg | 04/20/2008 at 07:15 AM
This kind of promotion does not help-
In 2006-7, there has been a push in promoting the "Low GI Index Diet". I have serious doubts about the concept of "low GI", in particular with regards to non starch and non glucose foods. With the GI researchers incorrectly estimating both galactose and fructose as low GI foods, we in Australia have the promotion of "junk food" as "low GI"
As a result of some testing carried out by the Sydney University Group, the following products have been endorsed as "low GI"-
http://www.choice.com.au/viewArticle.aspx?id=105576&catId=100289&tid=100008&p=1&title=Foods+that+make+kids+fatter+faster
Milo Cereal
Nutella
Both of these products are virtually junk food, loaded with sugar. ALL sugars are very energy intensive. How then can a diet which actively promotes use of sugar be healthy ?
Please note-
Glycemic Index only applies to high starch foods such as rice, breads,
pasta etc. Even with high starch foods, the GI of the cooked food is
very dependent on time and method of cooking. Starch is not easily
broken down in cooking and it is very easy to undercook food and yet
have a quite palatable dish. Rice is a good example of this. Oriental
rice varieties need a fairly long cooking time, the resultant cooked
rice is soggy and clumps together. This may be quite unattractive to
Western palates. You will find most Western recipes end up with
undercooked rice containing a considerable amount of indigestible
resistant starch. In their GI tests, the researchers tend to
underestimate the amount of indigestible starches and as a consequent get a very
variable low GI value. This may be seen in their published GI Tables.
With foods containing high amounts of fructose and galactose,
incorrect low GI values are given in the Tables. The galactose and
fructose have to be converted to glucose by the liver before it can
enter the bloodstream. In the liver, these sugars are mainly converted to
fatty acids, NOT glucose- not something a person who is dieting or has
diabetes 2 wants. This is illustrated by the considerable concern shown
in USA about using High Fructose Corn Syrup, HFCS, as a healthy
sweetener.
Also, with galactose, this is NOT a low GI food. It is rapidly
digested at a similar rate to glucose such that there is no more left in the small
intestine. NO slow release, consequently must be high GI. Fructose is
slowly digested, so can have low GI.
It is little use promoting a weight loss diet if it contains a very
large number of foods containing unhealthy amounts of ANY sugar. Just
because the food has an apparent "low GI" is not good enough.
American Diabetic Association does not endorse the use of GI, their
scientists having similar reservations about GI as I have. The
Australian Group takes the opposite view, mainly resulting from the slick
advertising by the Sydney University GI group.
Ernie Lee, BSc Chemistry
Posted by: Ernie Lee | 02/28/2007 at 10:12 AM
James
How about something like a tax credit for those who choose to walk to work instead of drive the car? Yes it would be hard to implement, but think of the environmental and physical benefits.
If we can't reduce our reliance on the car and increase the amount of daily exercise we all take I think things are not going to look great in about 10-15 years time.
Posted by: Bernard Farrell | 02/04/2007 at 05:43 AM