No way! Coca-Cola ran giant ads in local Australian papers saying the soft drink doesn’t contribute to obesity, but the Australian Competition & Consumer Commission took issue and forced them to publish corrective advertisements. The ACCC said the ads had the potential to mislead parents about the “potential consequences” of consuming Coke and that the messages were “totally unacceptable”, creating a misleading impression that the soda beverage would not contribute to weight gain, obesity, and tooth decay.
In the corrective ads, Coca-Cola doesn’t directly say that their beverage doesn’t contribute but that “no single food or beverage alone is responsible for weight gain.” It also corrected the assertion that a 250 milliliter Diet Coke contains half the amount of caffeine as the same portion of tea; it really contains two-thirds.
We found it ironic that the original ads featured Australian actress Kerry Armstrong and a personal message about being bombarded with conflicting messages about food and drinks; that “one day something is good for you and the next day it’s bad and that can be confusing”. (The actress wasn’t featured in the corrective ads.)