There is an incredible new public service campaign focused on diabetes that went live at 12:01 am EST today - Check it out, an amazing nonprofit organization called the Diabetes Care Coalition worked with the Ad Council, the ADA, and the JDRF to put together an outstanding new public service campaign focused on diabetes - this is putting diabetes big in the news today. Highly regarded doctors Ann Albright and Dr. John Buse for ADA and Paul Strumph for JDRF are key spokespeople and the message is on the importance of patients taking care of themselves and what actionable care (including knowing one's A1c) means. Fabulous since according to the press release ~80% of patients in NYT aren't aware of what their A1c is. Wow. That is moving backwards .. and hopefully this campaign will move us forwards.
Many great companies that you would imagine would be involved are - Abbott, Bayer, LifeScan, Roche, Novartis, Novo Nordisk, and Sanofi - notably absent from this list in terms of big companies in diabetes are Eli Lilly, Medtronic, and Merck, and Pfizer - the latter three are, of course, faily new to diabetes.
From this campaign, diabetes will receive unprecedented public attention, starting today (Sept. 13), with the announcement of the first national public service campaign for the disease. We believe that this campaign signals a watershed for recognizing diabetes as a public health crisis.
For more on the ads, go to www/doabetesa1c.org, www.midiabetesa1c.org, or www.adcouncil.org – you can also see the three spots on our website at www.diatribe.us (hit Know Your A1c under video) or check it out on YouTube https://www.youtube.com/watch?v=I3qgCzZq0ag (diaTribe diabetes are the search terms).